More than 40 friends, lower-stakes prizes, and a format we needed to prove. We ranked everyone by age- and sex-adjusted percentile and the bottom third paid for Michelin-star dinners for the top two thirds.
Losing didn't cost you a car. It cost you the bill for a very good meal you were sitting right in the middle of. That turned out to be plenty of motivation.
One Michelin star in SoMa, San Francisco — a live-fire tasting menu built on Pacific Northwest ingredients. Long, expensive, and exactly the kind of thing you don't want to watch other people eat.
No cars, no watches. V1 was about checking the format worked before raising the stakes, so the prizes were Michelin-star dinners.
Birdsong ↗The winners ate at Michelin-star dinners, including Birdsong, and the bottom third covered the bill. Everyone knew the stakes going in, which is exactly why the last month of training got serious.
That is the bar V1 set. This time the top of the board takes a car instead of a table.
Go to V2